Want to drive qualified, ready to buy traffic to your website?
Pay Per Click (PPC) advertising offers local businesses a powerful tool to quickly reach their target audience, control advertising costs, and drive meaningful and measurable results. It’s an essential component of a comprehensive digital marketing strategy for any local business looking to thrive in today’s competitive landscape.
PPC solutions include:
- Google Ads or Bing Ads
- YouTube Ads
- Social Media Advertising
- Search & Display Ads
- Remarketing / Retargeting
- Shopping Ads
Tried Google Ads before and feel like you wasted your money?
We’ve heard this from so many local businesses that have had similar experiences before partnering with us.
What we’ve learnt is that while Google Ads is a powerful tool, its effectiveness largely depends on how it’s set up, monitored, and optimized. We’ve even taken over the campaigns of mega pay per click agencies (think a certain big gorilla) and beaten their return for the client at a lesser cost per month.
In our experience campaigns haven’t worked because the previous agency failed to: restrict to a target area, set a demographic, define active times, poor ad copy, no landing page, block non-relevant keywords and many other otherwise easy to address factors.
How our Pay Per Click services are different
Serious about getting more leads to your website?
It's time to have a chat, we'd love to have a discussion with you.
Still have questions about PPC?
FREQUENTLY ASKED QUESTIONS (FAQS)
Google Ads is Google’s online advertising platform where advertisers bid to display their ads, service offerings, product listings, or videos to web users. It can place ads both on the search results of the Google Search Engine and on non-search websites, mobile apps, and videos.
PPC advertising is a model where you pay each time someone clicks on your ad, rather than paying for impressions. This means you’re essentially buying visits to your site, rather than attempting to “earn” those visits organically. The cost per click is determined through a bidding system, based on keywords or placements you’re targeting.
The cost of Google Ads can vary widely based on several factors, including the competitiveness of your keywords, the quality of your ads, and the relevance of your landing pages. You set a daily budget, and Google will never charge you more than this amount. The actual cost per click (CPC) will depend on your targeting and the quality of your campaigns.
Quality Score is a metric in Google Ads that measures the relevance of your ads, keywords, and landing pages to a user’s search query. A higher Quality Score can lead to lower prices and better ad positions, making it a crucial component of efficient PPC campaigns.
Google Ads offers location targeting options, allowing you to specify in which geographic regions your ads should appear. You can choose countries, areas within a country, or even a radius around a specific location, ensuring your ads are shown to a local audience.
Google Ads provides detailed performance metrics that can help gauge campaign success. Key indicators include click-through rates (CTR), conversion rates, cost per conversion, and overall return on ad spend (ROAS). A successful campaign typically drives relevant traffic to your website at a cost that aligns with your business goals.
While both Google Ads and SEO aim to get your website on the first page of search results, they do so differently. Google Ads is a paid advertising platform where you bid for ad placements. In contrast, SEO (Search Engine Optimization) involves optimizing your website’s content and structure to rank organically in search results without direct ad spend.
Yes, Google Ads allows advertisers to target specific device types, such as desktops, tablets, or mobile devices. This feature ensures you reach your audience on the platforms they use most frequently.
Google has sophisticated algorithms in place to detect and filter out invalid clicks, including repetitive clicks from competitors or bots. If suspicious activity is identified, those clicks won’t be charged.
Absolutely! Google Ads is very flexible. You can adjust various elements of your campaign, such as the ad copy, keywords, budget, and targeting options, even after it’s live. This flexibility ensures you can optimize for the best performance based on real-time data.