Google reviews are an important part of any business’s online presence. They are a great way for customers to share their experiences and for businesses to gain insights into how they can improve their services or products. However, not everyone is allowed to post reviews on Google.
Google reviews are only supposed to be posted by customers who have had an actual experience with the business. This means that people who are related to the business, such as family members, employees, or owners, cannot post reviews. Additionally, reviews posted by fake accounts or accounts created for the sole purpose of posting reviews are not allowed.
Google also takes into account whether the reviewer is a legitimate customer or not. For example, if a review is posted by a customer who has never used the business’s products or services, Google reserves the right to remove the review. Additionally, if a review is posted by a customer who has used the business’s products or services, but hasn’t used them in the last 12 months, Google may remove the review.
If a review is posted by someone who isn’t allowed to post reviews on Google, the business can flag the review and have it removed. This can be done by visiting the review section on the business’s Google profile and clicking the “Flag as inappropriate” button.
It’s also important for businesses to keep an eye out for any fake reviews that may be posted. If a business finds a review that is suspicious, they can flag it and have it removed. Additionally, businesses can take steps to prevent fake reviews from being posted in the first place by making sure that their customers are aware of their review policies.
In order to ensure that only legitimate customers can post reviews on Google, businesses should also encourage their customers to verify their accounts. This can be done by having customers sign in with their Google account when they purchase something from the business.
By following these guidelines, businesses can ensure that only legitimate customers are able to post reviews on Google. This will help protect the reputation of the business and give customers a reliable source of information when making decisions about which businesses to patronize.