Search Engine Optimization (SEO) and Local SEO are two important strategies for businesses to increase their online visibility.
SEO is a process that helps businesses rank better in search engine results pages (SERPs) for organic (or unpaid) search queries.
Local SEO, on the other hand, is a specialized SEO strategy that helps businesses rank better for searches related to their local area.
SEO is a broader term that encompasses all of the techniques used to improve a website’s ranking in SERPs. This includes improving the content of a website, optimizing the images, and building backlinks. SEO also involves keyword research and optimization, as well as other tactics such as link building and content marketing. This type of SEO focuses on improving the overall visibility of a website, regardless of its geographic location.
Local SEO, however, is more focused. This type of SEO is designed to improve the visibility of a website in a specific geographic area. This means that the content of the website must be optimized for local search engine queries. This includes optimizing for local keywords, as well as creating content about local events and businesses. Local SEO also includes tactics such as optimizing for local citations and building backlinks from local websites.
The main difference between SEO and Local SEO is the focus. In SEO, the focus is on improving the overall visibility of a website in SERPs, while in Local SEO, the focus is on improving the visibility of a website in a specific geographic area. For businesses that only serve a local area, Local SEO is a great way to increase their visibility and get more customers. However, businesses should also invest in SEO to make sure that their website is visible to all potential customers.