Google My Business (GMB) is an online tool that allows businesses to manage their presence across Google. It gives businesses a platform to create and manage their presence on Google Search and Maps and is free to use. Google My Business allows businesses to add their address, phone number, business hours, and website to their profile. It also allows businesses to post updates and photos, respond to customer reviews, and monitor how customers interact with their business on Google.
GMB helps businesses increase their visibility and reach more potential customers. When customers search for the business on Google, the business’s profile will appear on the right side of the search results page. This helps the business stand out amongst its competitors, and customers can easily access the business’s contact information, website, and photos.
GMB also allows businesses to set up and manage their Google Ads campaigns. Businesses can create ads that appear in Google’s search results or on Google Maps when customers search for related keywords. This helps businesses reach more potential customers and increase their web traffic.
In addition, GMB allows businesses to monitor their performance and customer engagement on Google. Businesses can view the number of views their profile receives, the number of times customers click through to their website, and the number of customer reviews their business has received. This helps businesses better understand their customer base and track their performance on Google.
Overall, Google My Business is a powerful tool that helps businesses stand out and reach more potential customers. It is a great way for businesses to manage their presence on Google, create and track effective Google Ads campaigns, and monitor their performance on Google.