If you are running a services–based website, there are certain crucial pages you should include in order to make sure your website is effective and successful. These pages are essential to provide your visitors with the information they need to make an informed decision about your services, and to make it easy for them to contact you.
1. Home Page
Your home page should provide a brief overview of your services, as well as a clear call to action (CTA) for visitors to take. It should also feature a prominently placed contact form for visitors to get in touch.
2. About Page
Your about page should provide visitors with a more in–depth look into your services, as well as your company’s mission and values. It should also include a photo or video of your team, and your company’s contact details.
3. Services Page
Your services page is where visitors can get an overview of the different services you offer. It should include descriptions of each service, as well as any relevant pricing information. Should you have dedicated pages for each of your key services? See this article on separate services pages.
4. Testimonials Page
Testimonials are a great way to build trust in your services and give potential customers an idea of what to expect. You should include a page dedicated to showcasing your customer reviews and testimonials.
5. FAQ Page
An FAQ page is a great way to help potential customers get answers to their questions without having to contact you. Make sure to include a list of the most common questions visitors may have about your services.
6. Contact Page
Your contact page should include all of your contact information, including your address, phone number, email address, and any other relevant contact details. You should also include a contact form for visitors to easily get in touch.
These are the essential pages you should include on your services–based website. By including these pages, you will be able to provide visitors with the information they need to make an informed decision about your services, and to contact you if they have any questions.