Wilson Security Racing

Case overview

Wilson Security Racing, for over a decade was a prominent player in the Australian motorsports scene. WSR sponsorship supported many well known V8 Supercars teams and drivers including Dick Johnson Racing (DJR), Garry Rogers Motorsport (GRM) and drivers such as Chaz Mostert, Scott McLaughlin and John Bowe.

During this period, they partnered with us and we provided web design, membership management, and digital marketing services.

The partnership ended after a very successful decade only due to a change in management at Wilson Security and a change of sponsorship priorities.

The Challenge

When WSR decided to revamp their digital presence and fan engagement strategies, they faced several challenges:

  1. Outdated Web Presence: WSR’s existing website was outdated, lacked user-friendliness, and did not provide a seamless experience for fans.

  2. Inefficient Membership Management: The fan club was disjointed, making it challenging to manage memberships and communicate with fans effectively.

  3. Limited Digital Marketing Reach: WSR struggled to reach and engage a broader audience through digital marketing channels.

Our Approach

To address these challenges we were able to provide the following solutions:

  1. Web Design and Development: We designed and developed a modern, user-friendly website for WSR. This new platform showcased their achievements, team information, and event updates, providing an immersive experience for fans.

  2. Membership Management: A comprehensive membership management system was implemented, allowing fans to easily join the club, renew memberships, and access exclusive content and perks.

  3. Digital Marketing: We formulated and executed effective digital marketing strategies, including social media campaigns, email marketing, and online advertising. These initiatives expanded WSR’s reach and fan engagement.

The Results

Our long-term partnership yielded impressive results:

  1. Enhanced Online Presence: The new website witnessed increased traffic, longer session durations, and lower bounce rates. Fans had a central hub to stay updated on WSR’s activities.

  2. Streamlined Membership Management: The fan club’s membership grew significantly. Members enjoyed a seamless experience, fostering loyalty and retention.

  3. Expanded Fan Engagement: Digital marketing efforts led to substantial growth in social media followers and email subscribers. WSR’s fan engagement strategies, including live chats and Q&A sessions, created a strong sense of community among fans.

  4. Sponsorship Impact: The improved digital presence and increased fan engagement contributed to a higher return on investment for WSR’s sponsors, including Wilson Security.