Moving your business location is often an exciting time, usually a result of outgrowing your last business premises. There are many things to think about when moving, new services like electricity & internet, insurance, new signage etc. Of course you also need to update your new address on your website, however alarmingly we see most businesses stop here and unwittingly place their business in great danger of being lost in search rankings.
Yes it’s crucial to maintain your online visibility for existing customers while also attracting potential ones. Local Search Engine Optimization (SEO) plays a vital role in ensuring that a business maintains its search engine rankings and visibility in its new location. This article discusses the key considerations and steps a business needs to address from a local SEO standpoint when changing locations.
Update Website InformationThe first step in the relocation process is to update all relevant business information on the company website. This includes the new address, phone number, email address, and operating hours. Also, update the ‘Contact Us’ and ‘About Us’ pages to reflect the new location accurately. Ensure that the changes are consistent across all pages and directories to avoid any confusion or discrepancies for search engines and users.
- Optimize Google My Business (GMB) Listing
Google My Business is a powerful tool for local SEO. During the relocation, update the GMB listing with the new address, phone number, and other essential details. Verify the new listing to claim ownership and manage the information effectively. Accurate and consistent information on GMB can significantly impact local search rankings.
- NAP Consistency
“NAP” stands for Name, Address, and Phone number. Maintaining NAP consistency across all online platforms is critical. Check directories, business listings, review sites, and social media profiles to update the business’s new address and contact information. Inconsistent data can confuse search engines and customers, leading to a negative impact on rankings and customer trust.
- Create Location-Specific Content
To boost local SEO, create content that is relevant to the new location. This can include blog posts, articles, or landing pages that highlight the unique aspects of the area or any local events and activities the business is involved in. Location-specific content can improve relevance for local search queries and connect with the target audience on a deeper level.
- Local Keywords and Meta Tags
Review and update the website’s content with local keywords and meta tags relevant to the new location. Conduct keyword research to identify popular search terms and incorporate them naturally into the website’s content. Use location-specific keywords in title tags, meta descriptions, and header tags to improve local search visibility.
- Backlink Audit and Update
Backlinks from other websites play a crucial role in SEO. Conduct a backlink audit to identify websites linking to the old location and reach out to them for updates. Request that they modify the links to point to the new location’s website. Redirecting these backlinks preserves the SEO value they carry and ensures visitors are directed to the right location.
- Local Citations and Reviews
Local citations, mentions of the business’s name and address on other websites, influence local search rankings. Update citations on local directories, review sites, and industry-specific platforms to reflect the new location accurately. Additionally, encourage customers to leave reviews for the business in its new location. Positive reviews not only improve local search rankings but also build trust with potential customers.
Moving a business to a new location can be a challenging process, but with a strategic approach to local SEO, it can be an opportunity for growth and improved visibility. Prioritize updating all online business information and ensuring consistency across platforms. Implementing location-specific content, optimizing keywords and meta tags, and managing local citations and reviews will help businesses successfully navigate the local SEO landscape during relocation. By addressing these crucial aspects, a business can maintain its search engine rankings, reach a broader local audience, and continue to thrive in its new location.