Web Design

Picture of ecommerce online store cart

The Most Popular eCommerce Platforms in 2023

The ecommerce industry is growing at an incredible rate, with more and more businesses turning to digital marketplaces to reach their customers. To capitalize on this trend, many businesses have begun to leverage the power of ecommerce platforms to manage their online stores. Ecommerce platforms are online software solutions that enable businesses to create, manage …

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website cms

Comparison of the Most Popular Content Management Systems

WordPress, Wix, Squarespace, and Joomla are the four most popular content management systems (CMS) in the world. All four are used to create websites, but each one has its own unique features and benefits. Let’s take a closer look at each of these CMSs and the pros and cons of using them. WordPress WordPress is …

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Google Analytics

What Is Google Analytic’s GA4 and Why Should I Care?

Google recently announced that its’ Universal Analytics (UA) platform would be replaced by the new Google Analytics 4 (GA4) platform. GA4 has been available for free for some time now, however support for UA will be ending July 1, 2023. This means that all Google Analytics reporting will suddenly stop on July 1 next year …

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Service Based Business Website

What Website Pages Should a Services Based Business Have?

If you are running a services–based website, there are certain crucial pages you should include in order to make sure your website is effective and successful. These pages are essential to provide your visitors with the information they need to make an informed decision about your services, and to make it easy for them to …

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Services business

Should I Have a Dedicated Web Page for Each Service Offering?

When you have a website, it’s important to have a clear structure that makes it easy for visitors to navigate. One important question you will have to consider is whether you should create separate pages for your services on your website. Creating separate pages for services on your website can make it easier for visitors …

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Wordpress CMS

WordPress vs Wix: Which Website Builder Should You Use?

WordPress and Wix are two of the most popular content management systems (CMS) on the web today. While both are popular choices for website design, there are some important differences between them. Understanding the differences can help you decide which one is the best choice for your website. An Overview of the Two CMS Platforms …

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Google Analytics Goals and Conversions Reporting

Why Is Google Analytics Goal Tracking So Important?

Google Analytics is one of the most powerful tools for tracking your website’s performance. It can help you measure your website’s success in a variety of ways, including tracking conversions. Tracking conversions is essential for any website owner who wants to understand the effectiveness of their marketing efforts and to maximize their return on investment …

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Google Analytics Reporting

What Is Google Analytics?

Google Analytics is a web analytics tool that helps businesses measure and analyze their website traffic. It provides an in-depth look at website performance, including user behavior, content usage, and more. With Google Analytics, businesses can optimize their website to maximize their return on investment (ROI). Google Analytics provides detailed data and insights into website …

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SSL Certificate on a Website

What Is a SSL Certificate and Why Is It Important on Your Website?

A SSL Certificate is an essential tool for protecting and encrypting data sent between a website and its visitors. It is a digital certificate, issued by a certificate authority, which enables secure connections from a web server to a browser. SSL stands for Secure Sockets Layer and is used for secure communication over the Internet. …

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