Google recently announced that its’ Universal Analytics (UA) platform would be replaced by the new Google Analytics 4 (GA4) platform. GA4 has been available for free for some time now, however support for UA will be ending July 1, 2023. This means that all Google Analytics reporting will suddenly stop on July 1 next year …
What Is Google Analytic’s GA4 and Why Should I Care? Read More »
There is no doubt today in 2022 that Google Ads (formerly Google AdWords) can be an incredibly effective lead and sales generation tool. The Google Ads platform offers a myriad of options and customisations that allow you to target your specific prospective audience, this means it’s so easy to make simple Google Ads mistakes. When …
10 Common Google Ads Mistakes That Are Wasting Your Budget in 2022 Read More »
Google Analytics is one of the most powerful tools for tracking your website’s performance. It can help you measure your website’s success in a variety of ways, including tracking conversions. Tracking conversions is essential for any website owner who wants to understand the effectiveness of their marketing efforts and to maximize their return on investment …
Why Is Google Analytics Goal Tracking So Important? Read More »
Google Analytics is a web analytics tool that helps businesses measure and analyze their website traffic. It provides an in-depth look at website performance, including user behavior, content usage, and more. With Google Analytics, businesses can optimize their website to maximize their return on investment (ROI). Google Analytics provides detailed data and insights into website …
