In today’s digital landscape, it’s not enough to merely have an online presence. Small business owners need to build authority to stand out from the competition, improve brand perception, and earn customer trust. In this article we offer tips on a variety of way in which you can build authority. This authority is not only …
16 Simple tips to becoming a powerful business online Read More »
WordPress, Wix, Squarespace, and Joomla are the four most popular content management systems (CMS) in the world. All four are used to create websites, but each one has its own unique features and benefits. Let’s take a closer look at each of these CMSs and the pros and cons of using them. WordPress WordPress is …
Comparison of the Most Popular Content Management Systems Read More »
Google recently announced that its’ Universal Analytics (UA) platform would be replaced by the new Google Analytics 4 (GA4) platform. GA4 has been available for free for some time now, however support for UA will be ending July 1, 2023. This means that all Google Analytics reporting will suddenly stop on July 1 next year …
What Is Google Analytic’s GA4 and Why Should I Care? Read More »
If you are running a services–based website, there are certain crucial pages you should include in order to make sure your website is effective and successful. These pages are essential to provide your visitors with the information they need to make an informed decision about your services, and to make it easy for them to …
What Website Pages Should a Services Based Business Have? Read More »
When you have a website, it’s important to have a clear structure that makes it easy for visitors to navigate. One important question you will have to consider is whether you should create separate pages for your services on your website. Creating separate pages for services on your website can make it easier for visitors …
Should I Have a Dedicated Web Page for Each Service Offering? Read More »
Search Engine Optimization (SEO) and Local SEO are two important strategies for businesses to increase their online visibility. SEO is a process that helps businesses rank better in search engine results pages (SERPs) for organic (or unpaid) search queries. Local SEO, on the other hand, is a specialized SEO strategy that helps businesses rank better …
Google Analytics is one of the most powerful tools for tracking your website’s performance. It can help you measure your website’s success in a variety of ways, including tracking conversions. Tracking conversions is essential for any website owner who wants to understand the effectiveness of their marketing efforts and to maximize their return on investment …
Why Is Google Analytics Goal Tracking So Important? Read More »
Search Engine Optimisation (SEO) is the process of optimising a website so that it ranks higher in search engine results pages (SERPs) like Google. This is done by using various techniques such as keyword research, content optimisation, link building, and other tactics to improve the website’s visibility and ranking in SERPs. SEO is an important …
What Will Make My Website Rank Better on Google? Read More »
