Google Ads Mistakes

10 Common Google Ads Mistakes That Are Wasting Your Budget in 2022

There is no doubt today in 2022 that Google Ads (formerly Google AdWords) can be an incredibly effective lead and sales generation tool. The Google Ads platform offers a myriad of options and customisations that allow you to target your specific prospective audience, this means it’s so easy to make simple Google Ads mistakes. When …

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Google Reviews

Who Can’t Write a Google Review on My Business?

Google reviews are an important part of any business’s online presence. They are a great way for customers to share their experiences and for businesses to gain insights into how they can improve their services or products. However, not everyone is allowed to post reviews on Google. Google reviews are only supposed to be posted …

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Google rankings boost

What’s the Difference Between SEO & Local SEO?

Search Engine Optimization (SEO) and Local SEO are two important strategies for businesses to increase their online visibility. SEO is a process that helps businesses rank better in search engine results pages (SERPs) for organic (or unpaid) search queries. Local SEO, on the other hand, is a specialized SEO strategy that helps businesses rank better …

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Google Analytics Goals and Conversions Reporting

Why Is Google Analytics Goal Tracking So Important?

Google Analytics is one of the most powerful tools for tracking your website’s performance. It can help you measure your website’s success in a variety of ways, including tracking conversions. Tracking conversions is essential for any website owner who wants to understand the effectiveness of their marketing efforts and to maximize their return on investment …

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Google Analytics Reporting

What Is Google Analytics?

Google Analytics is a web analytics tool that helps businesses measure and analyze their website traffic. It provides an in-depth look at website performance, including user behavior, content usage, and more. With Google Analytics, businesses can optimize their website to maximize their return on investment (ROI). Google Analytics provides detailed data and insights into website …

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Search Engine Optimisation (SEO) Campbelltown

What Will Make My Website Rank Better on Google?

Search Engine Optimisation (SEO) is the process of optimising a website so that it ranks higher in search engine results pages (SERPs) like Google. This is done by using various techniques such as keyword research, content optimisation, link building, and other tactics to improve the website’s visibility and ranking in SERPs. SEO is an important …

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Cyber Attacks Ransomware

5 Types of Cyber Attacks That May Affect Your Business

Cyber attacks are malicious attempts to access, exploit, or damage sensitive data or networks. The most common types of cyber attacks are phishing, ransomware, malware, distributed denial of service (DDoS), and social engineering. Phishing Phishing is an attempt to acquire sensitive information, such as passwords and credit card numbers, by disguising as a legitimate entity …

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One Star Negative Google Review and Sad Business Owner

How to Respond to a Negative Online Review

Negative online reviews can have a crippling effect on a business’s reputation. With the rise of digital media, it has become increasingly easy for customers to share their experiences, both positive and negative. While positive reviews can help to boost a business’s reputation, negative reviews can be particularly damaging and can even lead to a …

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