Keyword research is an essential part of any SEO campaign. It helps you understand what people are searching for and how to target them with your content. In this article, we’ll explain the basics of keyword research and how to use it to your advantage. The first step in keyword research is to identify the …
The ecommerce industry is growing at an incredible rate, with more and more businesses turning to digital marketplaces to reach their customers. To capitalize on this trend, many businesses have begun to leverage the power of ecommerce platforms to manage their online stores. Ecommerce platforms are online software solutions that enable businesses to create, manage …
WordPress, Wix, Squarespace, and Joomla are the four most popular content management systems (CMS) in the world. All four are used to create websites, but each one has its own unique features and benefits. Let’s take a closer look at each of these CMSs and the pros and cons of using them. WordPress WordPress is …
Comparison of the Most Popular Content Management Systems Read More »
Google recently announced that its’ Universal Analytics (UA) platform would be replaced by the new Google Analytics 4 (GA4) platform. GA4 has been available for free for some time now, however support for UA will be ending July 1, 2023. This means that all Google Analytics reporting will suddenly stop on July 1 next year …
What Is Google Analytic’s GA4 and Why Should I Care? Read More »
If you are running a services–based website, there are certain crucial pages you should include in order to make sure your website is effective and successful. These pages are essential to provide your visitors with the information they need to make an informed decision about your services, and to make it easy for them to …
What Website Pages Should a Services Based Business Have? Read More »
When you have a website, it’s important to have a clear structure that makes it easy for visitors to navigate. One important question you will have to consider is whether you should create separate pages for your services on your website. Creating separate pages for services on your website can make it easier for visitors …
Should I Have a Dedicated Web Page for Each Service Offering? Read More »
We live in a world where digital security is paramount. Many of us use online services such as banking, shopping, and social media, and our accounts are only as secure as our passwords. Unfortunately, many users don’t take the time to create secure passwords, leaving themselves vulnerable to hackers and identity theft. This article will …
WordPress and Wix are two of the most popular content management systems (CMS) on the web today. While both are popular choices for website design, there are some important differences between them. Understanding the differences can help you decide which one is the best choice for your website. An Overview of the Two CMS Platforms …
WordPress vs Wix: Which Website Builder Should You Use? Read More »
Online reputation management (ORM) is an important tool for businesses in today’s digital world. It is the process of monitoring, influencing, and controlling an individual or organization’s online reputation. It is an increasingly important part of any business’s marketing and customer service strategy, allowing businesses to build trust with their customers, identify customer service issues, …
Why is Online Reputation Management Important for a Business? Read More »
Search Engine Optimisation (SEO) is arguably one of the most mysterious and in many cases frustrating endeavours that a business can undertake. It’s no wonder that many businesses adopt a head in the sand approach to SEO – because in many cases they’ve either had a bad experience with a dodgy agency, or have seemingly …
Common SEO Mistakes Hurting Your Rankings in 2022 Read More »
